WKuwanda kwekutenga online uye kugadzirwa kwezvinhu zvevatengi pamutengo wakakwira uye unochengetedza nharaunda hakuna kumbobvira kwanyanya kukosha. Asi sezvo kudiwa kwemhinduro dzinochengetedza nharaunda kuchikura, ndizvo zvinoitawo kutaura kunotsausa kubva kumakambani ari kutsvaga kuwana mari kubva muchirongwa chekuchengetedza nharaunda. Mwedzi wapera, muridzi weresitorendi yePortland akashandisa $8,000 pamidziyo "inogadziriswa" - asi nzvimbo yake yekugadzira manyowa yakaramba. Chitupa chemutengesi wacho chii? Chaive chechigadzirwa chakasiyana zvachose. Haasi ega. Ongororo yeEuropean Commission ya2023 yakawana kuti 42% yezvikumbiro zvekuchengetedza nharaunda zvakanyanyisa kana kuti zvenhema. Mupakeji kunyanya, 60% yezvigadzirwa "zvinoora" zvinokundikana kusangana nechero chiyero chinozivikanwa. Iyi tsika - inozivikanwa se greenwashing - haingotambisi mari chete. Inoderedza simba rekuchengetedza nharaunda, inovhiringidza vatengi, uye inoparadza kuvimba neindasitiri iri kuedza kugadzirisa matambudziko chaiwo ezvakatipoteredza. Heino maitiro ekuona zvenhema uye kuita sarudzo dzekutenga dzakangwara.
ZVIRI MUKATI
1.Chii chinonzi Greenwashing muPackaging?
2.Sei Kurongedza Greenwashing Kuchikosha
3.Mureza Mutsvuku #1: Mashoko Asina Kujeka Uye Anotsausa
4.Mureza Mutsvuku #2: Mifananidzo Inotsausa uye Zviratidzo
5.Mureza Mutsvuku #3: Kumiririrwa Kwenhema Kwe "Kuora Kwezvinhu"
6.Mureza Mutsvuku #4: Zvikumbiro Zvakanyanya Zvekuchengetedzwa Kwezvakatipoteredza Pasina Humbowo
7.Mureza Mutsvuku #5: Kuvhiringidzika Kwakavakirwa Pazvinhu Zvehupenyu
8.TsvukuMureza #6: Kushaikwa kweKujeka kweKugovera Zvinhu
9.Mureza Mutsvuku#7: Musungo weZvinhu zveMhandara
10.Maitiro Ekusimbisa Zvikumbiro Iwe pachako11.Rondedzero Yenyu Yekusimbisa
Chii Is Kushambidza miti in Packaging?
GKusuka patsva zvinoreva apo makambani anotengesa zvigadzirwa sezvine nharaunda pasina chinhu chinozvitsigira. Izwi iri rakatangwa muna 1986 nenyanzvi yezvakatipoteredza Jay Westerveld, uyo akatuka mahotera anokurudzira kushandiswazve kwematauro kuti "aponese nyika" - apo vaingoda kuderedza mari yekuwacha. Nhasi, kusuka patsva mupurasitiki kunowanzo sanganisira mazwi asina kujeka akadai sekuti "green," "eco-friendly," "bio-based," uye "biodegradable" pasina humbowo kana zvitupa zvekutsigira izvi. Maitiro aya ekunyengera anotsausa vatengi, anorasa zviwanikwa, uye anoita kuti zviomere makambani anogara kwenguva refu kukwikwidzana.
Sei Kurongedza Kushambidza miti Zvinhu Zvinokosha
IMaindasitiri anonyanya kuvimba nekurongedza zvinhu—zvemagetsi, zvinhu zvevatengi, mabasa ezvekudya—akonzera dambudziko guru rekurasa marara epurasitiki. Sezvo migumisiro yezvakatipoteredza yava kuoneka, makambani anomhanyira kuzvimisa sevatungamiriri vekuchengetedza nharaunda. Zvinosuwisa kuti izvi zvakaita kuti pave nekuwedzera kwemaitiro ekuchenesa nharaunda.
Dambudziko racho rakakura:
.70% ye Vatengi vekuUS vane hanya zvakanyanya nezvekuchengetedza hupenyu kupfuura kare (Statista, 2024)
. US inogadzira48 mamiriyoni ematani marara epurasitiki gore negore
Chete.5-6% chaizvoizvo kudzokorodza (Dhipatimendi reSimba)
Musika wekurongedza zvinhu zvinogara kwenguva refu wasvika padanho repamusoro$266 bhiriyoni in 2024, inotarisirwa kusvika$413 bhiriyoni by 2030
Kana vatengi vakatadza kusiyanisa mhinduro dzechokwadi nedzenhema, munhu wese anorasikirwa—kunze kwemakambani ari kuita greenwashing.
Tsvuku Mureza Nhamba 1: Zvisina kujeka and Kutsausa Mashoko ekushandisa
Chii It Zvinotaridzika Sezvakaita
Mapakeji acho akafukidzwa nemashoko akadai sekuti "anotsigira kuchengetedzwa kwezvakatipoteredza," "girini," "chisikigo," kana "anoziva nezvepasi" - pasina ruzivo rwakakwana nezvezvinoita kuti ive yakasimba.
Sei Ndizvo Dambudziko
Mashoko aya haana tsananguro yepamutemo. Chigadzirwa chakanyorwa kuti "chinochengetedza nharaunda" chingangove chine 2% chete yezvinhu zvakadzokororwa. Takaona makambani achiti purasitiki yakagadzirwa nepetroleum "girini" nekuti vakawedzera dhayi yakagadzirwa nemiti.Semuenzaniso, "inoora" zvinongoreva kuti chinhu chinogona kuputsika kuita zvidimbu zvidiki nekufamba kwenguva—maitiro anoshanda kune zvese zvinhu, kusanganisira mapurasitiki, kana zvikange zvapihwa nguva yakakwana. Hazvitsananguri kuti kuputsika kwacho kuchatora nguva yakareba sei, mumamiriro api ezvinhu, kana kuti kuputsika kwacho kunobatsira here.
Chii to Tarisa Zve Pane kudaro
.Zvakanyatsojeka zvikamu: "Ine 75% PET inodzokororwa mushure mekushandiswa kwemutengi"
.Zvakayerwa mabhenefiti: "Inoderedza kuburitswa kwecarbon ne32% zvichienzaniswa nepurasitiki isina kugadzirwa"
.Mitemo chaiyo: "ASTM D6400 yakasimbiswa kuti iite manyowa emaindasitiri"
.Mamiriro chaiwoayoni: "Inogona kunyoroveswa mukati memazuva makumi mapfumbamwe pa60°C"
Kurumidza Bvunzo: Hapana nhamba kana mwero = kushambadzira luf.
Tsvuku Mureza Nhamba yechipiri: Kutsausa Imagery uye Zviratidzo
Chii It Zvinotaridzika Sezvakaita
Mifananidzo yechisikigo (mashizha, miti, mavara egirini) inoita kuti vanhu vasanzwisisemutoro wezvakatipoteredza. Kana kudzokorodza zviratidzo zvisingavimbise kuti zvinogona kudzokororwazve.
Iyo Kunyengera
Mavara nezviratidzo zvine chekuita nezvisikwa mukushambadzira kwemiti hazvidzorwi. Mifananidzo yemasango inogona kuratidza kuchengetedzeka kwemiti ukuwo chigadzirwa chaicho chichibatsira mukutemwa kwemiti.
Iyo Kudzokorodza Chiratidzo Dambudziko
Mumwe wemienzaniso yakapararira unosanganisira chiratidzo chekudzokorodza—nhamba iri mukati memiseve mitatu yakabatana. Kunyange zvazvo nhamba dziri makodhi ekuziva resin anoratidza rudzi rwepurasitiki, dzinoita kuti vatengi vafunge kuti purasitiki inogona kudzokorodzwa.
Iyo chokwadi:
. Chete#1 (PETE) uye#2 (HDPE) zvinodzokororwazve zvakanyanya (~75% yemapurogiramu)
.#3-7hazviwanzo shandiswazve mukuita
EPA yakakumbira FTC kuti iongorore zvakare zviratidzo izvi nekuda kwekuvhiringidzika kwevatengi.
Zvichienderana nedata reEPA ra2023:
Mutengo wekudzokorodza mapurasitiki muUS:8.7%
Zvekurongedza zvakananga:14.5%
Zvimwe zvese zvinozadzwa nevhu kana kupiswa
Polystyrene (#6) muenzaniso wakanaka. Inowanzo kutengeswa se "inogona kudzokororwa," inogadzirwa kubva kumahydrocarbon anobva mupetroleum isingadzokororwe.kuora, polystyrene inobata30% yenzvimbo yekurasira marara kuwanda pasi rose—asi zvivako zvitanhatu chete munyika yese ndizvo zvinoshandisazve zvinhu izvi.
Chii to Do
.TsvagaHow2Recycle mazita (kubva kuGreenBlue) neruzivo rwenzvimbo chaiyo
Bvunza kuti: "Zvivako zvipi zviri munharaunda yedu zvinogamuchira izvi?"
. Simbisa: "Musika wekushandisa zvinhu zvakadzokororwa wagara wakagadzikana kwemakore anopfuura matatu here?"
Tsvuku Mureza Nhamba yechitatu: Iyo "Inoora" Kutsanangura zvisirizvo
Iyo Dambudziko
Izwi rekuti "inoora" ndiro rinoshandiswa zvisina kunaka pakurongedza. Muchokwadi, chinhu chose chinoora chikangopiwa nguva yakakwana—forogo yepurasitiki iyoyo inoora mumakore angangoita mazana mana nemakumi mashanu.
Iyo Chinyadzo
Pakati pa2010-2019, mamiriyoni emabhegi epurasitiki "anoora" akatengeswa achishandisa tekinoroji inoora. Vagadziri vakati zvakatipoteredza zvakakanganisika. EU.Ongororo yakaratidza kuti dzakangopatsanuka kuita mapurasitiki madiki, zvichikonzera kusvibiswa kwakanyanya. EU yakaarambidza muna 2021.
Chii Tsvagiridzo Zviratidzwa
Ongororo yeYunivhesiti yePlymouth ya2023 yakaedza zvigadzirwa 203 "zvinoora":
Mushure memakore matatu muvhu:83% regara isina kukuvadzwa
Mushure memakore matatu mugungwa:91% vakaratidza no deredza hunyanzvition
Kusangana nezvinodiwa chaizvo:Chete 14%
Iyo Maitiro Izvozvo Chaizvoizvo Chinhu
ASTM D6400 (US) / EN 13432 (Europe):
Inoda kuora kwe90% mukati memazuva 180
Mukugadzira manyowa mumaindasitiri (58°C ±2°C, hunyoro hunodzorwa)
Manyowa anobva pairi anofanira kunge asina chepfu
Zvinoda bvunzo dzevamwe
Iyo Zvivakwa Mukana
Makambani anogona kutengesa mapurasitiki se "anoora" kana achingosangana nezvinodiwa nemutemo uye asingazoparare munzvimbo dzakasikwa kana kuti munzvimbo dzakajairwa.nzvimbo dzekurasira marara.Nzvimbo dzekugadzira manyowa mumaindasitiri dziripo chete185 Maguta eUS—anoshandira nezve 5% of iyo huwandu hwevanhuKune 95% yevatengi, zvigadzirwa "zvinogadziriswa" zvinoguma zvaiswa munzvimbo dzinorasirwa marara uko zvisingazoparare.
Mibvunzo to Bvunza
1. "Ndeipi mwero chaiwo—ASTM D6400 kana EN 13432?"
2. "Inogona kunyungudika kumba kana kuti inogona kunyungudika mumaindasitiri?"
3. "Munogona here kugovana zvabuda muongororo dzevamwe vanhu zvinoratidza huwandu hwekuora kwemuviri?"
Hapana mhinduro dzakajeka = ibva ipapo.
Tsvuku Mureza Nhamba yechina: Kuwedzeredzwa Zvakatipoteredza Zvikumbiro Pasina Humbowo
ANzira inowanzo shandiswa pakuchenesa girini ndeye apo makambani anongotarisa pane chimwe chinhu chidiki "chegirini" - senge "chakagadzirwa nezvinhu zvakadzokororwa" - ukuwo vachifuratira kukanganisa kwavo kwakakura kwezvakatipoteredza. Makambani aya anowanzo shandisa nzira dzinotsausa: kuvanza maitiro ekugadzira chepfu kumashure kwechiratidzo chavo "chakadzokororwa", vachigadzira shanduko diki (senge 30% purasitiki shoma pane dhizaini yavo yekare inorasika) sekubudirira kukuru, kana kupa mitemo yekutanga sekuchengetedza kwakasimba. Semuenzaniso, zvigadzirwa zvakawanda zve "purasitiki yegungwa" zvinoshandisa mapurasitiki akaunganidzwa kubva kunzvimbo dzemahombekombe (kwete mapurasitiki atove mugungwa), uye ongororo ya2023 yakawana kuti 90% yemapurojekiti emakambani ekubvisa carbon anowedzera kukanganisa kwavo. Zvinotaurwa zvepamutemo zvezvakatipoteredza zvinogara zvinosanganisira hwaro hwakananga, data rakayerwa, uye kusimbiswa kwakazvimirira kwebato rechitatu - saka bvunza kuti "zvichienzaniswa nesarudzo ipi chaiyo?", "ndiani akasimbisa izvi?", uye "ndeipi inokanganisa hupenyu hwese?" kuti upfuure ne greenwash.
Tsvuku Mureza Nhamba 5: Iyo Zvakavakirwa paBio Kuvhiringidzika
Tsvuku Mureza Nhamba 6: Kushaikwa of Kugovera Cheni Trkujeka
EWakamboona kambani ichizvikudza nezvemapakeji anochengetedza zvinhu asi ichinzvenga mibvunzo yekuti inobva kupi? Izvozvo zvinonyadzisa. Makambani mazhinji anovanza tsika dzinosvibisa zvakanyanya—sekushandisa mapakeji anogadziriswa kubva kuvatengesi anoparadza masango, kana kufungidzira shanduko diki dzemapakeji pavanenge vachishandisa nzvimbo dzinopisa utsi. Unoyeuka here TerraCycle? Vakavaka kambani "isina marara" asi vakabatwa vachichengetera kana vachirasira marara akawanda ezvinhu zvavakaunganidza. Kujeka chaiko—sePatagonia's Footprint Chronicles kana Interface's Carbon Dashboard—zvinoreva kugovana zvese zvekutengesa, ma warts nezvimwe. Kana mutengesi akati "izvozvo ndezvemunhu" kana kukupa deki rekushambadzira panzvimbo peruzivo rwechokwadi, anenge achivanza chimwe chinhu.
Tsvuku Mureza Nhamba yechinomwe: Iyo Mhandara Zvinhu Musungo
NMitemo mitsva inosunda mabrandi kuti ashandise mapurasitiki akadzokororwa (PCR), asi chokwadi ndechekuti - hapana mapurasitiki akadzokororwa akakwana ekushandisa. Ndosaka makambani mazhinji achiti anoramba aripo asi achiri kuvimba nezvinhu zvisina kugadzirwa. Mafekitori aripo akavakirwa kunaka kwepurasitiki isina kugadzirwa; mapurasitiki akadzokororwa anosiyana, zvichiwedzera mitengo uye zvichiisa panjodzi kushanda kwezvigadzirwa. Plastiki isina kugadzirwa inobva mumafuta ekare, zvichikonzera kusvibiswa kwemhepo uye kusvibiswa kwemhepo - asi mhinduro chaiyo haisi kungodzokororwa chete - zvinhu zvinogona kudzokororwa (senge Cruz Foam, zvakagadzirwa nemarara echikafu akadzokororwa) zvinoparara zvega. Nguva inotevera, bvunza kuti: Ingani purasitiki isina kugadzirwa inodzokororwa kana kudzokororwa? Sei usingakwanise kushandisa 100% inodzokororwazve? Uye wafunga nezvedzimwe nzira dzinogona kudzokororwa here?
Sei? to Simbisa Zvikumbiro Iwe pachako
Tarisa madhatabhesi ezvitupa:
1.BPI Inokwanisa Kunyungudika:bpiworld.org/BPI-Public-Database
2.FSC Sango Zvigadzirwa:info.fsc.org/certificate.php
3.How2Recycle:how2recycle.info
Kana nhamba yechitupa isina kunyorwa, haina chitupa.
Kafeteria yemakambani (2023):
. Yachinjwa kuita midziyo yePP #5 "inogona kushandiswazve"
MRF yemuno haigamuchire nhamba 5
Mhedzisiro: Hapana kubatsira kwezvakatipoteredza, nzira yekudzokorodza zvinhu yakasviba
Kofi cheni (2021):
Makapu "akagadzirwa nemiti" anotengeswa zvakanyanya
. Kushora kwevatengi apo makapu aisakwanisa kunyungudika
. Mhedzisiro: Kukuvadzwa kwemukurumbira kubva pasocial media
Izvi ndizvo zvinowanzoitwa nevatengi vasingazvisimbise.
Sei Kushambidza miti Kudzokera shure
BMaRand akabatwa achitaura zvisirizvo nezvekuedza kuchengetedza nharaunda:
.Matanho epamutemoyekushambadzira kwenhema
.Kukuvadzwa kwemukurumbirazvakaoma kugadzirisa izvozvo
.Mutengi kutsivapasocial media
.Kurasikirwa nemakwikwimukana wekubatsira sezvo kuvimbana kuchipera
Iyo Mukana
Bmabhizimisi anonyanya kukosha kuchengetedza zvinhu:
.Vaka mutengi kuvimbika: 70% yevatengi vane hanya zvakanyanya nezvekuchengetedzwa kwezvakatipoteredza
.Uchapupu hweramangwanamabasa: Ramba uri pamberi pemitemo
.Deredza mitengo nguva refu: Bvisa marara uye wedzera kushanda zvakanaka
.Kukwezva vanoziva vatengi: Mitengo yepamusoro-soro yekuchengetedzwa kwechokwadi
Zvako Kusimbiswa Rondedzero yekutarisa
Kune yega yega itsva mutengesi:
□ Google yese certification yataurwa
□ Simbisai mumadhatabhesi epamutemo (BPI, FSC, How2Recycle)
□ Kumbira nhamba dzezvitupa
□ Kumbira mhinduro dzebvunzo dzevamwe
□ Bvunza mibvunzo mitanhatu mikuru iri pamusoro apa
□ Tarisai zvivakwa zvekushandisa manyowa/kudzokorodza zvinhu munharaunda
□ Odhai mienzaniso yekuyedzwa (maodha >$5,000)
□ Tsvaga "[zita remutengesi] zvikumbiro zvekuchengetedza" online
□ Ongorora magwaro akazara emutengesi wezvinhu zvinotengeswa
□ Simbisa kuti maitiro ekugadzira anoenderana here
Nguva kudyara mari: Maawa maviri kusvika matatu kune mutengesi mutsva
Mari inogona kuchengetwa: Zviuru kusvika kumazana ezviuru
Kurumidza Zvishandiso
Simbisa zvitupa:
| . | Zvigadzirwa Zvinogadziriswa neBPI:bpiworld.org/BPI-Public-Database |
| . | Zvigadzirwa zveFSC Forest:info.fsc.org/certificate.php |
| . | Mazita eHow2Recycle:how2recycle.info |
Mitemo & Maitiro:
FTC Green Guides: Nhungamiro yepamutemo pamusoro pezvikumbiro zvekuchengetedzwa kwezvakatipoteredza
ASTM D6400: Tsanangudzo yepurasitiki inogadziriswa nevhu
EN 13432: Zvinodiwa zveEuropean composability
ISO 14040/14044: Mwero wekuongorora hupenyu hwese
| Unoda Sevhisi Yekupa Label YakoZero MararaBhizinesi? Chikwata chedu chehunyanzvi chekuchengetedza nharaunda chinopa masevhisi ekupa mazano ekukubatsira kugadzira mhinduro yakazara yekurongedza inovandudzwa,kusanganisira kugadzirwa kwemazita epachivandeyebhizinesi rako.Bata nesu kuti bhizinesi rako rienderane netsika dzinogara kwenguva refuuye kuzadzisa zvinangwa zvenyu zvekushaya marara pamwe chete. |
Nyaya Dzakabatana:
Ungava nekicheni isina maoko here, isina marara? Chokwadi nezvendiro inonyorova zvechokwadi
ZVINHU ZVEKUDYA ZVEBAGASSE ZVAKAKONZEREKA KUVANA HERE? VABEREKI VESE VANOFANIRA KUZVIZIVA.
Maplate eshuga nepepa: Musiyano wechokwadi ndeupi?
